Antonio's of Porters Neck Renamed "Italian Bistro"
When Jason James purchased Antonio's Pizza and Pasta in Porters Neck Center in
2011, he spent a great deal of time considering whether or not to change
the restaurant's name.
Originally one of three Antonio's restaurants in the area, the others
being in Monkey Junction and Leland, the original partners sold the
Monkey Junction and Leland location to one owner and the Porters Neck
location to James. After the split, James' location, 8211 Market St. in
the Porters Neck Center, operated independently of the others.
Being that the restaurant was well-known and had a loyal following in
the area, James ultimately decided to stick with the Antonio's name. Now
as James approaches the five-year mark of ownership this fall, he said
the time has come to change the name.
With the Monkey Junction owners opening a new Antonio's in the Hanover
Center this past year, I feel like the time has come to differentiate
ourselves and avoid the confusion that comes from sharing the name, James said.
James, along with longtime chef Jason Raynor, is changing the name to
Italian Bistro. James previously owned a restaurant by the same name in
the Cotton Exchange in downtown Wilmington from 1999 to 2004, where
Raynor also served as executive chef.
Jason Raynor and I have a great history together and have really come
full circle, James said. So it just makes sense to go back to that
name.
Signage on the door has changed, and James said menus with the new logo
as well as staff uniforms will be changing over shortly. He had hoped to
launch the new name in conjunction with some interior updates as well
as updates to the kitchen, but the installation of natural gas lines in
the Porters Neck Center have delayed those projects.
We've been waiting on the new gas lines for several months now and are
still not sure when the work will be complete, James said. But we felt
it would be best not to delay the name change any longer.
James said that as soon as the gas lines are installed he will close for
just a day or two to bring in some new kitchen equipment and give the
front of the house a new look.
With all the changes I just want to be sure that our customers know
that it's still the same restaurant, same owners, same chef and same
staff, James said. All that's new for now is the name.
(Wilmington Business Journal 8/24/16)
Posted: August 25, 2016
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